Searching For a Real Copywriter
If you want to earn money online, you're going to have to have a site. If you desire that website to bring in profits, it must be written really well. Unless you're good at copywriting already it's best to employ someone who is experienced to compose the text on your site. An effective copywriter can help you generate far more money than you could ever hope to see if you attempted to do the writing by yourself. Evidently, not all copywriters are born equal. Some are crazily gifted. Some dream of having talent but are just trying to make a few bucks because they've heard that online copywriting is a breeze. Here are tips on how to figure the difference.
Does the writer have a website of his or her own? Any copywriter that wants to write web copy must have a website that houses their biography, their resume, some samples and whatever else they feel the need to share. If the writer has no site, how can they claim to be able to help you with the one you are wanting to put up? Examine the copy used on this site too. If there are lots of mistakes, this is not a good sign.
How favorably do you react as you read the copywriter's own text? This goes beyond the simple finding of grammatical and syntax errors. Does the other site copy trigger an emotional response as you read it? Does it help you like the copywriter? Does his or her words make you want to keep on reading and learn more about the person? Does the copy make you raring to hire them as soon as possible? Does the copy make you feel like you should click away? Does it make you mad? These are all important reactions and you must listen to them.
Carry out a little more research on the writer. Look for reviews for the writer on unbiased websites and online discussion boards. It is probable that the only reviews on the copywriter's site are going to be glowing ones. Conduct a search for the copywriter's name to determine if any reviews or testimonials pop up in places that are not run or that cannot be manipulated by the writer. These pstings merit attention. It is smart to ask the copywriter to provide you references as well. You need to actually contact each reference and get an honest opinion about the writer from each person.
Make sure you spend at least a little time browsing the samples provided by the writer. It is a good idea to ask for samples beyond those that are displayed on the website. This is particularly vital when you're trying to employ a writer who claims to be an expert in a specific area. If the writing seems like a rewritten Wikipedia article, you need to find someone else.
You have several options available to you when you're trying to find out whether or not to employ a copywriter. It's vital to do your due diligence and look beyond the writer as a person and discover what you can about his or her reputation and character.